Healthcare That Puts You First

Personalized primary care with same-day access, longer appointments, and a direct relationship with your provider without the frustrations of traditional healthcare.

❤️ Longer Appointments

Never feel rushed. We take the time to understand your health, answer your questions, and create a personalized care plan.

📱 Direct Access

Message your provider directly through our secure patient portal for non-urgent questions and ongoing support.

📅 Same- or Next-Day Visits

When you're sick or need medical advice, timely access matters.

🌿 Prevention-Focused Care

We emphasize preventive care, lifestyle counseling, and early intervention to help you stay healthy, not just treat illness.

🌸 Personalized Hormone Optimization

Address hormonal changes affecting your energy, sleep, mood, and overall well-being. When clinically appropriate, we offer individualized hormone therapy to help you feel your best.

⚖️ Medical Weight Management

Achieve sustainable weight loss with personalized nutrition, lifestyle guidance, and prescription weight loss medications when appropriate, including GLP-1 therapies.


Who is Sarasota DPC for?

  • Busy professionals
  • Families
  • Entrepreneurs
  • Self-employed individuals
  • Small businesses
  • Anyone looking for a more personal
    healthcare experience

Our Mission & Values

Built around access, relationships, and better everyday healthcare.

Our Mission

At Sarasota DPC, our mission is to provide personalized, relationship-based primary care through a simple membership model. We believe healthcare should be easier to access, less rushed, and more focused on prevention, trust, and long-term health.

By offering longer visits, timely appointments, direct communication, and transparent pricing, we help individuals, families, and small businesses experience primary care the way it should be: personal, practical, and centered around the patient.

Our Values

  • Compassionate Care
    We listen, explain, and treat every patient with kindness, patience, and respect.
  • Accessibility
    Primary care should be easy to reach when you need guidance. We offer timely appointments, secure communication, and a more responsive care experience.
  • Clinical Excellence
    We provide evidence-based medical care, thorough assessments, and thoughtful treatment plans tailored to each patient's needs.
  • Transparency
    Our membership model is simple, clear, and upfront - with no surprise bills from our office.
  • Prevention & Long-Term Health
    We focus on keeping patients healthy through preventive care, lifestyle guidance, chronic disease management, and early intervention.
  • Relationship-Based Care
    We believe better care happens when your provider knows you, your history, your goals, and your life.
Irina Danilova, Founder and Primary Care Provider at Sarasota DPC

Irina Danilova, MSN, AGPCNP

Founder & Primary Care Provider

Irina is a board-certified Adult Primary Care Nurse Practitioner dedicated to providing personalized, relationship-based healthcare for adults. She believes exceptional primary care begins with listening, building trust, and giving patients the time they deserve.

Rather than rushed appointments and reactive medicine, Irina focuses on prevention, early intervention, and partnering with patients to help them achieve and maintain long-term health. She takes a comprehensive approach to primary care, managing both acute and chronic medical conditions while emphasizing wellness, preventive care, and healthy aging.

As a member of The Menopause Society, Irina also has a special interest in women's midlife health and remains current with the latest evidence-based recommendations for menopause care.

At Sarasota DPC, Irina offers longer appointments, direct access, and a personalized care experience designed around the patient, not the healthcare system. Her mission is simple: to provide accessible, compassionate primary care that empowers patients to make informed decisions and live healthier lives.

Membership Options & Savings

One Membership. Personalized Care. Simple Pricing.

Schedule your visit
Founding Member Rate: $99/month

Available to our first 50 members.

Standard Membership: $129/month

Applies after our founding membership enrollment is complete.

Initial Comprehensive Consultation: $150

We also appreciate the families and friends who place their trust in our care. Special household membership arrangements and referral appreciation benefits may be available. Please ask us for details.

Membership is not health insurance. Additional services, medications, imaging, and outside specialist care may involve separate charges.

Midlife Health Optimization

For DPC members beginning HRT or requiring active menopause management.

  • Comprehensive menopause evaluation
  • Personalized treatment planning
  • Hormone initiation if indicated
  • Weight management if indicated and desired
  • Symptom monitoring and provider follow-up

Membership Savings

  • Founding Member pricing
  • Household membership discounts
  • Employer and small business plans
  • Member referral rewards
  • Courtesy discounts at practice discretion

Discounts cannot be combined.

Offers & Employer Options

Membership options are available for individuals, households, and organizations.

  • Direct Primary Care plans
  • Annual wellness exams
  • Chronic disease management
  • Occupational health and DOT exams

Please contact our office to learn what options are available for you.

A Healthcare Benefit Your Employees Will Actually Use

Providing quality healthcare doesn't have to mean higher insurance premiums.

Sarasota DPC partners with small and mid-sized businesses to give employees direct access to personalized primary care through an affordable monthly membership. Employees enjoy timely appointments, longer visits, and direct communication with their provider while employers benefit from a healthier, more productive workforce.

Why Employers Choose Sarasota DPC

Instead of generic features... Let's talk about outcomes.

  • Faster access to primary care
  • Reduced time away from work
  • Same- or next-day appointments
  • Better management of chronic conditions
  • Preventive care that keeps employees healthier
  • Direct communication with their healthcare provider
  • A valuable employee benefit that supports recruitment and retention

Designed for Small Businesses

Whether you have 5 employees or 100, Sarasota DPC can help you offer personalized primary care without adding another layer of complexity.

Our membership model is simple, transparent, and easy to implement.

Industries We Commonly Serve

  • Construction
  • Landscaping
  • Trucking & Transportation - we include DOT exams in our membership plan!
  • Small Professional Offices
  • Manufacturing
  • Hospitality
  • Retail
  • Family-Owned Businesses

How It Works

1. Meet
We'll learn about your business and your employees' healthcare needs.

↓

2. Customize
We'll recommend a membership option that fits your team.

↓

3. Support
Your employees receive personalized primary care with direct access to their provider.

FAQs

Answers to common questions about Aurora Direct Primary Care memberships.

Sarasota DPC is a membership-based primary care practice and does not bill health insurance for services provided through the membership, including Medicare, Medicare Advantage, Medicaid, or commercial insurance plans.

Although Irina Danilova is a participating Medicare provider, Medicare and other insurance plans are not accepted as payment for Sarasota DPC membership services. This allows us to provide longer appointments, direct access, and personalized care without the restrictions of the traditional insurance model.

Patients are encouraged to maintain health insurance to cover services outside of Sarasota DPC, such as specialist visits, hospitalizations, emergency care, imaging, laboratory services, and prescription medications.

If you are a Medicare beneficiary interested in receiving care through your Medicare benefits, please visit our Aurora Adult Primary Care practice, which provides Medicare-covered primary care services.

Yes. If you are already stable on your current hormone replacement therapy regimen, we are happy to continue prescribing and monitoring your treatment as part of your ongoing primary care, when medically appropriate.

If you are seeking an initial menopause evaluation, experiencing new or worsening symptoms, or would like a comprehensive assessment and personalized hormone therapy plan, we recommend scheduling a consultation to receive an in-depth evaluation, individualized treatment recommendations, and ongoing management tailored to your unique needs.

Direct Primary Care or DPC is an innovative alternative payment model where the provider charges the patient an affordable monthly subscription fee. The DPC allows patients to gain unrestricted access to their provider and address health needs that are not typically covered by insurance, such as weight loss medications, bioidentical hormone replacement treatments, functional medicine, etc. The amount of the fee usually depends on the patient's needs, chronic conditions, and age. DPC does not replace insurance plans that may pay for certain laboratory testing and imaging, regular medications, or specialty/emergent care.

Obesity is considered a chronic disease, so we assist and provide medical and pharmacological treatment for obesity.

Sarasota DPC is designed to provide ongoing, relationship-based primary care, not episodic or urgent care services.

If you're considering joining our practice, you're welcome to schedule a one-time consultation for $150 to meet your provider, discuss your healthcare needs, and learn how our membership works.

Should you enroll in Sarasota DPC within 60 days, your consultation fee will be applied toward your comprehensive new member visit.

We do not accept Medicaid.

For your convenience, routine laboratory testing is performed through established, accredited laboratories such as Quest Diagnostics and Labcorp. We provide the necessary lab orders, and you may visit a participating location for specimen collection.

Patients may choose to use their health insurance or take advantage of discounted self-pay rates. For self-pay testing, the laboratory charges the applicable test fees plus a one-time $10 specimen collection fee. When using insurance, the laboratory bills your insurance provider directly, and any applicable copayments, coinsurance, or deductibles are the patient's responsibility.

We refer our patients to a pain specialist in your area for management of chronic pain.

Contact Us

We'd love to hear from you. Reach out to schedule an appointment or ask any questions.

📞

Phone

(941) 312-1633

📠

Fax

(941) 732-1658

📍

Address

405 Interstate Blvd Unit C, Sarasota, FL 34240

🕐 Hours of Operation

All visits are by appointment only.

Monday - Friday By Appointment
Saturday Limited Appointments Available
Sunday Closed